Data

Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

Zoe Stimpson·5 Jun 2020

Google Analytics shows 104 conversions. Your CRM shows 123 new leads. Heap reports 97. And so on. It’s easy to get frustrated by data discrepancies. Which source do you trust?

Data

Assessing Your PPC Data and Analytics Needs

Zoe Stimpson·6 May 2020

In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain.

Data

Shopify Heatmaps: All you need to know

Zoe Stimpson·27 Apr 2020

Shopify is one of the most widely used platforms to host eCommerce websites.

Data

How To Create Heatmaps in Excel [4 steps]

Zoe Stimpson·26 Apr 2020

Analysts use heatmaps to analyze the magnitude of an event by visual cues.

Data

Advertisers beware: location data often isn’t what it appears to be

Zoe Stimpson·28 Jan 2020

Location, location, location. Advertisers know it’s important, which is why they often target users by their location.

Data

Nine Things To Know About Google Analytics

Zoe Stimpson·23 Jan 2020

Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered by Google.

Data

6 Types of User Behavior to Track on Your Website & the Tools to Do It

Zoe Stimpson·21 Jan 2020

We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites.

Data

3 measurement resolutions all marketers should make for 2020

Zoe Stimpson·21 Dec 2019

People have been making New Year’s resolutions since the time of the ancient Babylonians.

Data

Four Of The Most Common Attribution Mistakes When Using Google Analytics

Zoe Stimpson·30 Oct 2019

Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed.

Data

How to create Google Analytics traffic and conversion rate reports

Zoe Stimpson·26 Oct 2019

Google Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is.

Data

How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing

Zoe Stimpson·15 Oct 2019

You have a lot of reports to examine, but not sure what should be used for discovering long-term value. One good report to try is the Lifetime Value Report.

Data

6 Important Google Analytics Metrics You Need to Track

Zoe Stimpson·6 Oct 2019

When you log in to your Google Analytics, are you just seeing a bunch of numbers that make you scratch your head in bewilderment?

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