Data
DataWhat Is Bounce Rate and What Is a Good Rate?
Zoe Stimpson·A site’s bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience.
DataHow to Analyze Site Visitor Engagement With Google Analytics Reports
Zoe Stimpson·Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey?
DataHow To Optimize Offline Conversion Tracking
Zoe Stimpson·Offline conversion tracking is a dream for B2B advertisers.
DataIntroducing the new Google Analytics
Zoe Stimpson·Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them.
DataMake every marketing dollar count with attribution and lift measurement
Zoe Stimpson·Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver.
DataGoogle Analytics Goals: How to Analyze Customer Journey Goals
Zoe Stimpson·Using Google Analytics to track your marketing? Want more insight into the customer journey?
DataHow to Turn Your Website’s Ghost Visitors Into Qualified Leads
Zoe Stimpson·Generating traffic is only part of the problem for businesses looking to drive sales and put their brand on the map.
DataTrack These 5 Conversion Funnel Metrics To Identify Areas for Growth
Zoe Stimpson·You’ve spent many hours building a sophisticated sales funnel. Now it’s time to analyze the conversion funnel metrics to figure out if it’s working to meet your business goals.
DataBuild Custom Reports in Google Analytics
Zoe Stimpson·When I first started working in PPC, I loved building reports – I was new, I had the time, I loved getting into the weeds of all the data for that month.
DataTrack Your Success: How Do Google Website Analytics Work?
Zoe Stimpson·Operating your business online is made easier by a myriad of tools created just to help you identify and make sense of your metrics.
DataHow to Get All Your Ad Data into Google Analytics
Zoe Stimpson·Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad…
DataNew predictive capabilities in Google Analytics
Zoe Stimpson·Google Analytics helps you measure the actions people take across your app and website.
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