If you see a sudden and dramatic drop in your open rates, don’t panic.
There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success.
Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as an HTML error. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.
Once you’ve answered a few key questions, you can start figuring out what’s causing the problem and stop an email catastrophe in its tracks. Or, better yet, figure out which issues are actual catastrophes, and which aren’t. – Read more