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What is Pre-Sales?

what is pre sales

Do you know pre sales process is essentially what happens before a product or service is sold to a customer? If you are curious about this process, you’ve landed at the right place. This blog post aims to break down the concept of “pre-sales,” why it matters, and how it impacts the overall sales process.


Defining Pre-Sales


Pre-sales refers to all activities that occur before a customer is acquired or a deal is closed. These pre sales activities can range from initial customer research, product demonstrations, to complex solutions engineering, and more.

In simple terms, pre-sales is all about understanding the customer’s needs and showing them how your product or service can solve their problems or improve their situation. It’s not about hard selling but understanding, listening, and proposing solutions.


The Role of Pre-Sales in the Sales Cycle


In the sales cycle, pre-sales plays a pivotal role solid pre sales process. It is the first step towards securing a customer, often setting the tone for the entire sales journey.

The pre-sales process involves identifying potential customers, understanding their requirements, and establishing how your product or service can meet their needs. It is also during this phase that the groundwork is laid for a strong, long-term relationship with the customer.


Read the full article about what is pre-sales on Serchen.com