Facebook Pixel for LeadDigital

The Key Difference Between Clients And Customers

difference between clients and customers

Ever wondered about the difference between clients and customers? In the world of business, understanding who you’re doing business with is crucial. It’s about understanding the kind of relationship you share with them. It is here that the distinction between ‘clients’ and ‘customers’ comes into play.


‘Client’ and ‘customer’ are often interchanged, but they denote distinct relationships. A customer buys goods/services in a one-time transaction, while a client engages with a business over time, indicating a lasting association.


A customer generally refers to someone who buys goods or services from a business, typically in a single, transactional exchange. On the other hand, a client refers or engages with a business or professional for their services over a longer period, implying a deeper, ongoing relationship.


The other key difference lies in the nature of the interaction. Customer interactions are often transactional and product-focused. In contrast, client interactions are more service-oriented and involve a level of trust, mutual understanding, and a more personalized experience.


Read the full article about the key difference between clients and customers on serchen.com

best ad platforms

The 8 BEST Advertising Platforms for 2024

Sometimes, the allure of the new can sweep us off our feet. In the realm of advertising, this chase for the next big platform, the next untapped audience, it’s akin to a modern-day gold rush. We’re miners, sifting through the digital silt, hoping to find those glittering nuggets of audience

Read More »
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »