Ever wondered about the difference between clients and customers? In the world of business, understanding who you’re doing business with is crucial. It’s about understanding the kind of relationship you share with them. It is here that the distinction between ‘clients’ and ‘customers’ comes into play.
‘Client’ and ‘customer’ are often interchanged, but they denote distinct relationships. A customer buys goods/services in a one-time transaction, while a client engages with a business over time, indicating a lasting association.
A customer generally refers to someone who buys goods or services from a business, typically in a single, transactional exchange. On the other hand, a client refers or engages with a business or professional for their services over a longer period, implying a deeper, ongoing relationship.
The other key difference lies in the nature of the interaction. Customer interactions are often transactional and product-focused. In contrast, client interactions are more service-oriented and involve a level of trust, mutual understanding, and a more personalized experience.