It’s inevitable … your marketing team will get stuck.
But what if you don’t even realize you’re stuck? What if you’re trucking along thinking all is status quo and it isn’t?
Here’s hoping your processes are checked for iterations often. Or that someone on your marketing team slaps you with reality.
Lucky for me, this happened just last week.
Status Quo Is A Trap
As a small business owner, I provide all of the initial training for our new team members.
Last week, I was training Carrie. Carrie comes to us with big brand experience and an emphasis on solving customer service gaps through social media.
In the past, I’ve gotten “ooohs” and “ahhhhs” regarding our processes. People really appreciate the removal of wasted, distracted energy with our ready-to-use templates.
Carrie, on the other hand, said, “why do you do it that way?”
[long pause]
After explaining the process to her, she said, “I know but there’s a much better/faster way.” She then proceeded to show me how an iteration of our process could save incredible amounts of time.
Listen, I know I’m not the smartest person in the room. I’m constantly asking our team to help build us bigger, better mousetraps.
But sometimes you don’t even know you’re stuck. – Read more
