Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do.
When it comes to shopping online, product images create a positive experience for potential customers.
Many experts share that featuring multiple professional images for a product helps reduce customer uncertainty, resulting in improved conversion and lower return rates.
Google Images search share is approximately 26% of overall search, according to Jumpshot and Moz.
Optimized product images can drive new customer acquisition for ecommerce websites. Connecting discovery of up-to-date and accurate product information like images is key to completing a successful buyer experience on Google Images.
Here’s why Google Images offers a great opportunity to acquire new quality traffic.
Google Images: What Changed?
Google partnered with Getty Images to create a new search results experience for Google Images users.
As result of this partnership, Google announced two major changes to image search that change how Google displays indexed images and refers traffic to publishers.
Moving forward, Google is removing the option to “View Image” and replacing it with “Visit Site”, theoretically shifting traffic from Google Search to publisher sites, as evidenced by Google’s Danny Sullivan in the following tweet: – Read more