Facebook Pixel for LeadDigital

The Do’s and Don’ts of Interacting With Customers on Social Media

My Post (63).jpg

If there’s one thing a brand cannot ignore today, it’s social media.

Gone are the days of just word-of-mouth or newspaper advertisements. Today, for most brands their customers are on social media and are ready to interact with the brand there.

The  most conservative business houses want to make their own facebook page. We are surprised to see fully operational websites of sanskrit publishers like Chaukhamba Orientalia and Dehati Pustak Bhandar. These are the companies which still operate from the narrow alleys of Varanasi and Delhi and their offices are still inside medieval buildings with just electricity as a modern gadget.

Interacting with your customers on social media is a crucial aspect of your marketing plan. But how does one go about it? Entrepreneur India spoke to start-up founders and experts about how they believe one should interact with customers on social media.

Why is Social Media Important?

In today’s day and age, conversations happen on social media. Umeed Kothavala, CEO and Co-Founder, Extentia, believes that social media has become a customer service center for businesses, large and small. Social interactions provide benefits such as increased exposure, lead generation, reduction of marketing expenses, improve online search ranking and develop loyal fans. “Understanding the platforms used by your audience is fundamental towards growing the business,” he said.

Given the large numbers of people today using social media for various purposes, Shenaz Bapooji, CMO, Shopmatic believes that social media marketing is unavoidable. “You have to actively engage with your customers on social media or you lose the opportunity to gain more users,” she said.

Be Open on Social Media . – Read more

 

Facebook
Twitter
LinkedIn
Pinterest
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »