Higher education CRM (customer relationship management) systems are used by colleges and universities to manage relationships with students, alumni, donors, and other stakeholders. According to Wikipedia, “CRM is a term that refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and business outcomes.”
In the context of higher education, CRM systems can help institutions improve communication and engagement with students, streamline processes related to admissions, fundraising, and alumni relations, and gain insights from data on student and donor behavior.
However, implementing a CRM system in a higher education setting can be complex and requires careful planning and consideration of the unique needs and goals of the institution. In this blog post, we will explore the key features and benefits of higher education CRM software, provide case studies of successful implementations, and offer tips for choosing and implementing a CRM system in a higher education institution.