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Consumer vs Customer: How to Tailor Your Marketing Strategy

consumer vs customer

As a business owner, it’s important to understand the difference between consumers and customers. While these terms are often used interchangeably, they actually refer to two distinct groups of people with different characteristics and needs.

Consumers are individuals who use goods and services for personal use. They may be influenced by a variety of factors when making purchasing decisions, such as price, quality, and convenience.

Customers, on the other hand, are individuals who purchase goods and services from a business. They often have specific expectations for the quality and level of service they receive, and may be more loyal to a particular business if those expectations are met.

Understanding the differences between consumers and customers is essential for businesses that want to effectively market their products and services. By tailoring their strategies to appeal to both groups, businesses can attract a wider range of potential buyers and increase their chances of success in the market. – Read More