Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward.
Writing compelling copy that keeps the sales process moving requires deep insight into your audience – and each step of the buyer journey has a set of particular requirements.
Landing pages are essential elements of conversion because they give your users access to exclusive content or offers, yet they still have to convince the audience to fill in the lead-capture form to proceed.
Typically, these stand-alone pages capture leads that have clicked on a CTA or an ad that promotes an asset or a product, so their content should be targeted and structured accordingly.
Below you’ll find some best practices that will help you build landing pages that accelerate your buyer’s journey.
1. Keep It Clean & Easy to Navigate
Needless to say, nobody likes to read a page that requires a lot of effort for the wrong reasons.
Plus, because landing pages are typically a stepping stone in the buyer journey, they shouldn’t require leads to spend a lot of time on them.
In fact, the truth is that most readers will typically just skim the text.
Still, that doesn’t mean that the content should be lackluster – on the contrary, you should make use of the following. – Read more