Facebook Pixel for LeadDigital

How can employee advocacy boost brand marketing?

My Post (25).jpg

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.

However, this means many could be overlooking a far more valuable internal asset – their own employees.

Employee advocates are those that actively promote the company they work for. This can be through posts on social media, word of mouth referrals, or by becoming an expert or spokesperson for their organisation.

So, how can employee advocates enhance brand marketing – even more so than other customers? Here are just five benefits, along with examples of brands that have successfully used the strategy.

Greater reach
According to research from LinkedIn, employees collectively have social networks an average of ten times larger than a single corporate brand.

So, by utilising these networks, brands can automatically extend their reach, ensuring that more people become aware of their company (and something positive relating to it).

Interestingly, LinkedIn also suggests that, when employees share content, they typically see a click-through rate double that of their company. This is all to do with authenticity, as the majority of people are said to be more likely to trust recommendations from people they know above all other forms of advertising.

Fujitsu is one brand that has capitalised on this notion, using its own employee advocacy program to hugely extend reach. Upon discovering that a large percentage of employees were already posting positively about the brand on their personal social accounts, Fujitsu created a platform to make finding and sharing this kind of content easier (and less time consuming). With 700 employees from eight countries getting it board, it went on to increase reach by 70%. –  Read more

Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »