Google Ads Begins Reporting on Shopping Campaign Landing Pages

Google Ads will now report on landing page performance from shopping campaigns.

Data will be included in the “Landing pages” page.

The following data points will be recorded:

Clicks
Impressions
CTR
Average CPC
Cost
Conversion rate
Conversions

On the “Landing pages” page, you can also do the following:

See the expanded landing pages associated with each of your landing pages
Identify which of your pages could provide a better experience on mobile devices
Check a page’s mobile-friendliness or, if the page loads as a valid Accelerated Mobile Page (AMP) – Read more

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