In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.
Through PPC ad platforms like Google Ads, Bing Ads, Yahoo Gemini, and others, we’re able to serve targeted messages to users based on their search behavior, content they’re viewing, behaviors they’ve exhibited, and more.
In this chapter, we’ll go through each of the targeting options for search, display, and remarketing campaigns and how they can be used to engage with our potential customers.
Search Targeting
This is the most common type of targeting.
Search campaigns are a powerful strategy for marketers, allowing you to reach users when they are actively searching for information.
By showing an ad on a search engine results page (SERP), you’re in a position to answer the user’s query and potentially influence them to make a purchase.
So how do you show up on these SERPs?
By bidding on keywords. – Read more
