Archive
PPC AdvertisingHow to Optimize Google Ads When Average Position Disappears
Zoe Stimpson·Google has announced that the “average position” metric will no longer be supported starting in September.
PPC AdvertisingGoodbye green? Google testing black “Ad” label in Search
Zoe Stimpson·Google appears to be looking to switch up the way it labels text ads again.
PPC AdvertisingGoogle Ads rolling out Budget Planner forecasting tool
Zoe Stimpson·Get some insights into how changes in spend could impact campaign performance. Google is rolling out a new Budget Planner tool for Google Ads campaigns.
Web DesignGoogle: Mobile Speed Should Be an Ongoing Priority
Zoe Stimpson·Google encourages businesses not to think of mobile speed as a one-and-done fix. It should be an ongoing priority.
Google My Business boosts visibility of business offers in Google Posts
Zoe Stimpson·A new feature in Google Posts can display up to 10 offers from your business.
Voice gaining on mobile browser as top choice for smartphone-based search
Zoe Stimpson·Since 2018, voice has become more users’ first choice for mobile search. We increasingly are talking to our phones in public.
StrategyDuplex-powered Google Assistant restaurant booking expanding to more states and users
Zoe Stimpson·Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
PPC AdvertisingGoogle Introduces Shoppable Ads on Google Images
Zoe Stimpson·Google is introducing a new way for retailers to promote products in image search with shoppable ads.
SEOHow You Can See Google Search Results for Different Locations
Zoe Stimpson·What you and I are likely to see in Google differs a lot even if we search for the same thing. The results we get depend on our: Search habits. The devices we use.
PPC AdvertisingHow to Prequalify Traffic with PPC Ads & Increase ROI
Zoe Stimpson·On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report.
EcommerceGoogle Merchant Center to deliver real-time search results
Zoe Stimpson·The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding…
PPC AdvertisingGoogle’s next chapter for metrics to focus on clarity once ‘average position’ is removed
Zoe Stimpson·Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest…
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