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PPC AdvertisingHow to Optimize Your Paid Search Keyword List in 3 Steps
Zoe Stimpson·While PPC automation is all the rage, one of the best ways to improve account performance is to optimize your keyword lists – manually. Not in the habit of optimizing?
SEOStarting July 1, all new sites will be indexed using Google’s mobile-first indexing
Zoe Stimpson·Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile.
SEOGoogle is Adding Favicons to All Search Results
Zoe Stimpson·Google will soon roll out a new look for search results which includes favicons in SERPs.
SEOThe Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors
Zoe Stimpson·When you’re executing a digital marketing strategy, there’s so much you need to keep track of.
PPC AdvertisingGoogle Ads Offers New Recommendations to Improve Optimization Score
Zoe Stimpson·Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
PPC AdvertisingGoogle Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Zoe Stimpson·Google Ads has added the ability to download reports directly into Google Sheets.
PPC Advertising3 ad copy mistakes keeping you from paid search success
Zoe Stimpson·Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
How Long Should an Email Subject Line Be?
Zoe Stimpson·Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community.
SEO21% of People Are Using Voice Search Every Week
Zoe Stimpson·A new study reveals the rate at which people are adopting voice search to find local business information.
SEOHow Does Web Design Affect SEO?
Zoe Stimpson·How Does Web Design Affect SEO? When we hear the term, “SEO” or Search Engine Optimisation, we usually think of the content of the website and the keywords that go with it.
DataUse Google Analytics To Improve Your Website
Zoe Stimpson·Google Analytics is a free tool that tracks and gathers data from the people who visit your website.
Data11 Google Analytics Reports You Might Not Know About
Zoe Stimpson·Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns.
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