Archive
DataGoogle Analytics and why you should have it
Zoe Stimpson·One of the reliable reporting tools is Google Analytics which is free and easy to use. Google analytics was acquired by Google and launched in November 2005.
StrategySEO vs. PPC: A Few Forgotten Truths
Zoe Stimpson·For years, people in this industry debated the merits of paid search advertising versus organic search marketing. Which was better? Which one should you put your resources into?
SEOHoly Grail SEO: High Volume, Low Competition Keywords
Zoe Stimpson·If there is one thing about SEO that most people do wrong it has got to be keyword research and implementation.
PPC AdvertisingWhat You Need to Know About PPC Budgets & Bidding
Zoe Stimpson·A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after a prospect clicks on your ad.
SEO79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies
Zoe Stimpson·New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
PPC AdvertisingGoogle Gallery Ads – Another Day, Another New Ad Format
Zoe Stimpson·Google is introducing image ads to search by unveiling a new Gallery Ad format.
PPC AdvertisingNine Google Ads hacks to improve your CTR and conversion rate
Zoe Stimpson·Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.
SEOHow Google Pagespeed works: Improve Your Score and Search Engine Ranking
Zoe Stimpson·In this article, we uncover how PageSpeed calculates it’s critical speed score.
SEODo These 5 Things & You Will Rank Higher Than Your Competitor
Zoe Stimpson·I’m going to tell you how to rank higher than your competitors in almost every case. No, this isn’t a joke.
SEOHow much should we care about voice search? It depends on target audience
Zoe Stimpson·A new study uncovers data about how target audiences will influence our priorities around voice search.
PPC AdvertisingUnderstanding quality score & how it affects a GoogleAds PPC campaign
Zoe Stimpson·Arguably the most prominent search engine out there, Google has been toying with the concept of targeted advertising for quite some time now.
Data6 Ways Call Tracking & Analytics Helps You Generate More Customers from Paid Advertising
Zoe Stimpson·Study after study confirms it: online searches drive offline phone calls to businesses.
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