Archive
PPC AdvertisingGoogle Ads Close Variants to Include Words With the Same Meaning
Zoe Stimpson·Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
PPC AdvertisingDemystifying visibility metrics in Google Ads
Zoe Stimpson·Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.
PPC Advertising10 Tips to Win at Local PPC
Zoe Stimpson·Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable.
PPC AdvertisingGoogle tests carousel local pack with ads included
Zoe Stimpson·In this new design, Google is not showing as many local results by default. Google has been testing a new design for the “local pack,” the local results box in the search results.
DataSimplifying Google Analytics configuration with Google Tag Manager
Zoe Stimpson·Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.
SEOHow to Effectively Perform Keyword Research for Ecommerce
Zoe Stimpson·Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO.
Small-budget guide to testing ad copy, landing pages, and more
Zoe Stimpson·When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted.
PPC AdvertisingFive ways to target ads on Google that don’t involve keywords
Zoe Stimpson·Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all.
PPC Advertising5 Ways SMBs Can Engage with Customers Using Paid Search
Zoe Stimpson·Technology is in a constant state of flux and evolution, and the way consumers interact with technology affects how they search and inevitably, how they…
PPC Advertising6 Google Ads Targeting Hacks to Lower CPCs and Boost Sales
Zoe Stimpson·Do you want to keep your Google CPCs low while still reaping big rewards – heaps of converting traffic? Of course you do! That’s the ultimate eCommerce traffic goal, isn’t it?
SEOWill Swapping Fresh Content Help Your SEO?
Zoe Stimpson·Welcome to another edition of Ask an SEO!
Reputation Management5 tactics that encourage customer reviews
Zoe Stimpson·Make sure your business pages are claimed and ready for reviews – then be ready with a strategy to respond to them.
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