Archive
StrategyYou’re Wasting 80% of Your Budget
James Ketchell·You’re wasting 80% of your marketing budget without realising it. Or more accurately: 20% of your marketing budget is generating 80% of your results. How do I know?
StrategyWhy You Just Fired Your Agency (Again)
James Ketchell·If you’ve gone through several marketing agencies in the past 5 years, trust me, you’re not alone.
StrategyHow to Build Real Momentum
James Ketchell·That restless twinge in your stomach when a competitor launches something new—that nagging thought you’re about to miss the next big thing—we’ve all felt it.
AIThe Rise of the Digital Worker
James Ketchell·A new kind of worker will soon be joining your team. One that doesn’t need sleep, never asks for a pay rise, and can process more data in a second than a human could in a year.
AIMarketing to Machines
James Ketchell·Imagine this: booking a flight, reserving a hotel, or purchasing groceries online is no longer a task you perform, it’s a task your AI agent handles.
Case StudiesAmazon Ad Campaign & E-Commerce Strategy
The Client MAPI a US-based e-commerce retailer with a broad product catalogue.
StrategyMy Top 5 Predictions for 2025
James Ketchell·1. Rising software costs (but reduced labour overhead….) 2. Grok takes the lead in the Ai arms race 3.
LifeStay Curious
James Ketchell·When was the last time you followed your curiosity just for the sake of learning? Not for a deadline, not for a specific goal, but simply because something sparked your interest?
AIBridging the Gap Between Artificial and Human Creativity
James Ketchell·As artificial intelligence (AI) pushes forward, one of its most peculiar traits is how it fakes it when it doesn’t know the answer.
StrategyAre You Comparing Apples with Oranges?
James Ketchell·Comparing hourly rates across digital agencies feels like sound business practice.
AIAI Agents and the Future of Hybrid Work
James Ketchell·We’ve spent the last few years wrestling with what it means to work together whilst apart.
StrategyWhy Smart Companies Outsource Digital Marketing
James Ketchell·Debunking the Digital DIY Myths After fifteen years of running a digital agency, I’ve heard every possible reason why businesses should keep their digital marketing in-house.
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