Archive

Data

5 Easy Fixes that Will Instantly Help you Get More from Google Analytics

Zoe Stimpson·23 Sept 2019

Google Analytics is without a doubt the single most popular digital analytics tool of all time. Full stop.

PPC Advertising

Google Ads App Now Displays Campaign Optimization Scores

Zoe Stimpson·22 Sept 2019

Google has updated the Google Ads app with support for campaign optimization scores.

Email Marketing

How to Write Excellent Subject Lines for Your Outreach Emails

Zoe Stimpson·21 Sept 2019

One of the most effective ways to build links today is digital PR. No other tactic gives you the opportunity to earn links from authority top-tier publications, at scale.

PPC Advertising

4 Things That May Surprise You About Automated PPC Bidding

Zoe Stimpson·20 Sept 2019

It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible.

SEO

Is Changing Your URL Structure a Bad Idea?

Zoe Stimpson·19 Sept 2019

This week for “Ask An SEO”, we have a question from Emma in Yorkshire, UK. She asks: “My blog has little traffic. If I change the structure of my URLs, is this a bad idea?

PPC Advertising

Google Ads Offers More Choices for Automated Bidding Strategies

Zoe Stimpson·18 Sept 2019

Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.

Optimize for conversion value with eCPC in Google Ads

Zoe Stimpson·17 Sept 2019

Google has added a new option for manual CPC bidding. Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC).

PPC Advertising

Google Ads Expands Keyword Variant Matching, Again

Zoe Stimpson·16 Sept 2019

Over the past couple of years Google Ads has expanded the use of close keyword variants.

Data

Are you making these mistakes with your metrics? Here’s how to avoid them

Zoe Stimpson·15 Sept 2019

It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.