Archive

Landing Pages

How to Create Lead Generation Landing Pages that Convert

Zoe Stimpson·18 Oct 2019

Lead generation landing pages are the superstar sales team for your online business.

12 Simple Rules to Boost Your Ecommerce Conversion Rates

Zoe Stimpson·17 Oct 2019

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the…

Data

How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing

Zoe Stimpson·15 Oct 2019

You have a lot of reports to examine, but not sure what should be used for discovering long-term value. One good report to try is the Lifetime Value Report.

SEO

The SEO guide every small business needs to read

Zoe Stimpson·14 Oct 2019

Want your business website to rank where it matters?

PPC Advertising

What You Should (& Should Not) Do with Your Sitelinks

Zoe Stimpson·13 Oct 2019

Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.

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Zoe Stimpson·12 Oct 2019

Sitelinks, the first Google ad extension, was introduced in 2009.

SEO

What Does It Mean to ‘Do SEO’?

Zoe Stimpson·11 Oct 2019

Several years ago, it became apparent that what we were doing wasn’t working.

PPC Advertising

What You Should (& Should Not) Do with Your Sitelinks

Zoe Stimpson·10 Oct 2019

Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.