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6 tips to help you create content that will impress humans and GoogleContent Marketing

6 tips to help you create content that will impress humans and Google

Zoe Stimpson avatarZoe Stimpson·

In partnership with the UK Domain, we explain how to create content that is pleasing to humans as well as Google and other search engines.

Google Ads New Lead Form Extensions BetaPPC Advertising

Google Ads New Lead Form Extensions Beta

Zoe Stimpson avatarZoe Stimpson·

Google announced, ten days after it launched, a new beta called lead form extensions.

What to Do When Google Is Ranking the Wrong Page for Your KeywordsSEO

What to Do When Google Is Ranking the Wrong Page for Your Keywords

Zoe Stimpson avatarZoe Stimpson·

It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right?

How to Track Offline Conversions from Your Google AdsPPC Advertising

How to Track Offline Conversions from Your Google Ads

Zoe Stimpson avatarZoe Stimpson·

Even if you work strictly as a digital marketer, you know that marketing doesn’t take place solely in an online bubble.

11 Reasons Your Website Can Have a High Bounce RateSEO

11 Reasons Your Website Can Have a High Bounce Rate

Zoe Stimpson avatarZoe Stimpson·

The dreaded high bounce rate. It makes the shoulders of online marketers tense up and causes their foreheads to wrinkle up with concern. What Is Bounce Rate?

5 Metrics Crucial to SEO Success

Zoe Stimpson avatarZoe Stimpson·

As you probably know, search engine optimization is a technical term to describe what people do to help a website rank on search engines like Google.

80 SEO & SEM Statistics That Prove the Power of SearchSEO

80 SEO & SEM Statistics That Prove the Power of Search

Zoe Stimpson avatarZoe Stimpson·

When it comes to getting found online, there is no better medium than search.

Here’s how to leverage long-tail keywords for your SEOSEO

Here’s how to leverage long-tail keywords for your SEO

Zoe Stimpson avatarZoe Stimpson·

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.

How to Use a Landing Page to Test a New IdeaLanding Pages

How to Use a Landing Page to Test a New Idea

Zoe Stimpson avatarZoe Stimpson·

Every successful business starts with an idea, a simple “what if” question that unlocks a world of new possibilities.

5 PPC Trends to Get Ready for in 2020PPC Advertising

5 PPC Trends to Get Ready for in 2020

Zoe Stimpson avatarZoe Stimpson·

Predicting the future is never easy – particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit.

What is Conversion Rate Optimisation?Ecommerce

What is Conversion Rate Optimisation?

Zoe Stimpson avatarZoe Stimpson·

Conversion Rate Optimisation (CRO) is the process of optimising web pages and/or page elements to increase conversion rates.

How to Use Google Call Extensions to Maximize Ad RevenuePPC Advertising

How to Use Google Call Extensions to Maximize Ad Revenue

Zoe Stimpson avatarZoe Stimpson·

Do you use Google Ads to drive sales calls to your business?

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