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SEOHow to Dominate SERPS by Focusing on Topics Instead of Keywords
Zoe Stimpson·If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
Zoe Stimpson·New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
EcommerceGoogle showing product availability markup in image search results
Zoe Stimpson·Image previews display the price, description and other relevant structured product data. Google is displaying the availability of products on image search results page.
4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
Zoe Stimpson·It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause.
3 pitfalls of PPC experiments
Zoe Stimpson·Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
PPC AdvertisingUnderstanding BERT’s Implications on Paid Search
Zoe Stimpson·By now, you have probably heard of Google’s most recent update. BERT, affecting 10% of U.S. English searches is one of the largest algorithm changes in a while.
PPC AdvertisingPro Tip: Why you should stop using last-click attribution in Google Ads
Zoe Stimpson·The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.
Data3 measurement resolutions all marketers should make for 2020
Zoe Stimpson·People have been making New Year’s resolutions since the time of the ancient Babylonians.
SEO10 Important 2020 SEO Trends You Need to Know
Zoe Stimpson·It’s time to take our annual look at what’s ahead for SEO professionals in 2020.
PPC Advertising4 Ways to Prepare for PPC in 2020
Zoe Stimpson·For many of us, December is a less busy time of year. People go on vacation and business slows down.
StrategyA Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey
Zoe Stimpson·Last year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected to rise to nearly 14 percent. More and more, U.S.
SEO6 Most Common Roadblocks to Link Building Success
Zoe Stimpson·When done successfully, link building can lead to some truly stellar results.
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