Archive
StrategyNavigating the road ahead: How consumers are adjusting to COVID-19
Zoe Stimpson·COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us.
PPC AdvertisingAd Copy Tips For the COVID Era
Zoe Stimpson·Striking a balance between promotional and socially conscious messaging can be challenging right now.
PPC AdvertisingHow to increase online sales in three easy steps through PPC ads
Zoe Stimpson·Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general.
SEOLink Building for SEO: Which Strategies Work in 2020 (and Which Don’t)
Zoe Stimpson·If you want to rank a website on Google in 2020, you can’t ignore the importance of link building and the need to put together a solid strategy that will help…
PPC AdvertisingSmall Business Guide to Google Smart Campaigns
Zoe Stimpson·Small business owners all know they need to be found when a searcher is looking for their products and services.
Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign
Zoe Stimpson·Google Ads are to online marketing what the “pizza move” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away…
Discovery Campaigns As A Part Of Your Remarketing Funnel
Zoe Stimpson·Do you remember what you were doing one year ago?
PPC AdvertisingHow To Double Relevant Google Shopping Volume in 5 Steps
Zoe Stimpson·Have you had trouble capturing enough targeted volume via Google Shopping to make it a meaningful revenue source?
PPC AdvertisingTrack Mobile Call Conversions in Google AdWords
Zoe Stimpson·80% of the internet users own and use a smartphone to browse the web, and 48% of them go to the search engines as the first step in their research for a product purchase.
Email MarketingHow Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product
Zoe Stimpson·6 pivots that will help you grow your email list and make it even more valuable. EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York.
SEOFact-checking six more rumours about how search is changing
Zoe Stimpson·Separating fact from fiction in SEO can be really difficult. In a previous post, I looked at the validity of five popular rumours from across the search industry.
Ad Spend During Coronavirus: Paid Traffic Trends
Zoe Stimpson·With the Covid-19 outbreak, ad spend is on the decline. But how can your business make the most out of the crisis?
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