Archive
DataNew predictive capabilities in Google Analytics
Zoe Stimpson·Google Analytics helps you measure the actions people take across your app and website.
How to Create the Ultimate Lead Capture Page: 11 Tips for 2020
Zoe Stimpson·I created my first lead capture page four years ago when I started my business. Let me confess to you now: I didn’t have a clue what I was doing.
PPC AdvertisingHow to Leverage Machine Learning to Improve AdWords Efficiency
Zoe Stimpson·Recent issues surrounding racial inequality in the United States have led to direct action in the digital marketing world as well.
EcommerceHow Artificial Intelligence Can Change the Way We Shop Online
Zoe Stimpson·What comes to mind when you think of Artificial Intelligence (AI)? Maybe you think of robots taking over the world, like in the movies, or self-driving cars.
Ecommerce5 Top E-Commerce Strategies For Small Businesses
Zoe Stimpson·E-commerce was already going strong pre-pandemic, and quarantine has only supercharged online shopping.
A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does
Zoe Stimpson·Learn how this product owner was able to co-market her products — and the products of other like-minded entrepreneurs — through an AWeber integration.
Everything You Need to Know about Google PageRank (& Why it Still Matters in 2020)
Zoe Stimpson·Step back in time ten years, and PageRank was the SEO metric that everyone talked about.
How to Win the “SEO vs. PPC” Debate
Zoe Stimpson·Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate.
PPC AdvertisingIs Click Fraud Devouring Your Ad Budget?
Zoe Stimpson·Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent.
New ways to put your customers first and achieve your marketing objectives
Zoe Stimpson·Life looks very different now for my family than it did earlier this year.
3 Ad Copy Considerations That Actually Make a Difference
Zoe Stimpson·When I first started online advertising, I thought ad copy was everything. In my mind, a slight change in wording such as “buy now” vs “shop now” could change the world.
12 Lead Magnet Ideas for Your Website
Zoe Stimpson·Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for a few uncertain benefits.
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