Archive
PPC AdvertisingNew Google AdWords Ranking Formula
Zoe Stimpson·Before we indulge in the source of the Google Adwords ranking formula, let us understand what it is and how it is laid out for the maker.
Content Marketing10+ Buzzwords to Banish From Your Content Marketing Vocabulary
Zoe Stimpson·Like nails on a chalkboard, they elicit a bad reaction every time you read and hear them. Unfortunately, you see and hear them a lot – that’s one of the reasons you cringe. (Me?
StrategyOnline Marketing Tactics For Your Small Business
Zoe Stimpson·Now is a more fitting time than ever before to set up shop for your business online.
PPC AdvertisingA Complete Guide to SEM (Paid Search)
Zoe Stimpson·What is SEM? When you buy ads on any Search Engine Result Pages to initiate a process to drive incoming website traffic, that is called SEM or Search Engine Marketing.
PPC AdvertisingGoogle Ads not Converting? Try These 4 Optimization Tricks
Zoe Stimpson·Adwords is not converting and you feel like you may be wasting your money.
StrategyHere’s a Free Sales Funnel Template to Help You Sell More
Zoe Stimpson·People don’t just randomly buy whatever they see or like. There’s a process we all go through before we swipe our credit card or click the “order now” button.
DataHow to Get All Your Ad Data into Google Analytics
Zoe Stimpson·Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad…
EcommerceGrow online sales with new features for Smart Shopping campaigns
Zoe Stimpson·The way that consumers are shopping today continues to evolve with dynamic market conditions. 25% of U.S.
How to Use Google Search Console to Drive More Search Traffic
Zoe Stimpson·Google ranks your most popular pages for dozens, if not hundreds, of search terms.
How Landing Pages Impact Quality Score on Every Ad Platform
Zoe Stimpson·In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score.
Strengthen Your Brand In Unprecedented Times
Zoe Stimpson·Certain industries (such as fitness or streaming services) saw a peak in sales due to COVID-19 in Q2. With some locales slowly reopening, those sales have likely dipped.
PPC AdvertisingThree Basic Categories of Google Ads Bidding
Zoe Stimpson·There are only two certain things in life: death and Google Ads updates.
601–612 of 1551 articles