Archive
Google Ads Help: Link Google Analytics properties to your Google Ads account
Zoe Stimpson·To gain deeper insights into how people from your Google Ads campaigns engage with your site, you can link your Google Analytics properties to your Google Ads account.
StrategyPPC and SEO Effective Together? How-To Guide With Rank Tracker
Zoe Stimpson·Typically, blogs and forums dedicated to SEO and PPC discuss what’s better. While these two marketing methods are really different, it doesn’t mean you can’t implement them both.
PPC AdvertisingBetter conversion measurement for video ads on YouTube and the Google network
Zoe Stimpson·From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases.
Ecommerce15 eCommerce Conversion Tactics To Fuel Growth For Your Store
Zoe Stimpson·With every other blog post talking about eCommerce conversion strategies that can help you boost sales, it can get a tad overwhelming and exhausting to narrow…
PPC AdvertisingPPC Ads 101: A Beginner’s Guide
Zoe Stimpson·If you are new to marketing, we are pretty sure you need to understand the world of paid advertising.
Landing PagesHow to Improve Your Landing Page Conversion Rates
Zoe Stimpson·Landing pages aim to encourage the visitors to accomplish a goal on ‘landing’ there. These goals vary with industry.
Google Ads Tutorials: Optimise your shopping feed for seasonality
Zoe Stimpson·Feed health is the foundation of your Shopping campaigns, so ensure that it’s in good shape well before the festive period. Welcome to the Google Ads YouTube channel!
SEO5 Ways to Find Out What’s Wrong With Your SEO – And 3 Ways to Fix It
Zoe Stimpson·Are you attracting visitors to your website despite your digital marketing campaign?
PPC AdvertisingAn Easy Guide To Improve Your Google Ads Quality Score
Zoe Stimpson·Are you using your Google ads to its best use? Have you been feeling like you have invested a lot in google ads but haven’t seen any conversion rate on your landing page?
EcommerceHow to Boost Your eCommerce Conversions and Make More Sales
Zoe Stimpson·With offline stores across the globe stalled due to the Covid-19 pandemic, shoppers and businesses are adopting eCommerce like never before.
Web DesignWhy is Mobile Optimization Important For Website Conversions?
Zoe Stimpson·Just as retailers now see VoIP phone as the standard when it comes to customer communication, responsive design has long been regarded as instrumental to web design.
Web DesignGet More Conversions with Lessons from 13 Irresistible Call to Action Examples
Zoe Stimpson·What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through.
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