Archive

Do you need a marketing funnel?

James Ketchell·25 Aug 2021

If your Instagram or Facebook feed is anything like mine, its full of people either trying to sell me a journal I can take for long walks on the beach (while…

Software

Our Marketing Toolkit [2022 Update]

James Ketchell·23 Aug 2021

Discover which marketing software the pros use to run their own business We test marketing tools to the breaking point for a living.

Email Marketing

How to choose the right email marketing software

James Ketchell·20 Aug 2021

If you’re looking to upgrade your email marketing software the following breakdown is going to save you a lot of time and money.

PPC Advertising

No more cookies!

James Ketchell·16 Aug 2021

No I’m not talking about the advertising ban on sugar. The cookies I’m talking about are the files stored on your computer.

PPC Advertising

What Facebook URL parameters are (and how to use them)

Zoe Stimpson·6 Aug 2021

As a marketer, how do you know which of your ads are effective? Sure, your Google Analytics might be telling you that you’re getting steady traffic to your website.

Landing Pages

Landing Page Strategy: The Complete Guide

Zoe Stimpson·4 Aug 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get…

PPC Advertising

Does It Feel Like Your Online Advertising isn’t Working?

James Ketchell·3 Aug 2021

Ok, so that’s a fully loaded question. You should really know if your online advertising is working.

Email Marketing

Does email marketing still work in 2021?

James Ketchell·2 Aug 2021

Email marketing gets questioned mainly because of two factors.

PPC Advertising

7 Google Ads Extensions that Boost your CTR

Zoe Stimpson·30 Jul 2021

Ads can increase brand awareness by up to 80%. 41% of users said they trusted online ads.

PPC Advertising

Display Ads and Why Businesses Needs Them

Zoe Stimpson·28 Jul 2021

Display ad, which is also known as banner advertising, is an effective type of PPC marketing.

PPC Advertising

How to double your online advertising budget

James Ketchell·26 Jul 2021

I’ve written before about the importance of advertising goals, so I won’t dwell on them again too much, suffice it to say, every online advertising campaign…

PPC Advertising

3 Facebook Ads Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Zoe Stimpson·26 Jul 2021

You have countless ways to promote your content online, but one of the most effective is Facebook ads.

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