Archive
AIWhy Markdown Is Quietly Becoming Your Most Important Business Format
Nisha Patel·Markdown is back, not for looks but because AI reads it better than anything else. Here is what that means for how you document your business.
AIWhat It Actually Means to Manage AI Agents
Zoe Stimpson·Most business owners have heard the term “AI agent” by now. Fewer could explain what one actually is.
StrategyWhy Your Local Marketing Needs a Flywheel, Not a Funnel
Nisha Patel·Most local businesses run their marketing like a treadmill. They spend on ads, acquire customers, lose half of them, then spend again to replace the ones they lost.
PPC AdvertisingCan PPC Protect Your Brand?
Connor Walsh·Most businesses treat PPC as a sales channel. You set up campaigns, target keywords, drive clicks, and measure conversions.
PPC AdvertisingStop Spending Your PPC Budget and Start Investing It
Connor Walsh·Most businesses treat their PPC budget like a monthly bill. A fixed number goes out, some results come back, and the whole thing resets next month.
PPC AdvertisingBeginners Guide to Multi-channel PPC
Connor Walsh·Most businesses approach PPC as if their customers exist in a single channel.
PPC AdvertisingHow to Allocate your PPC Budget
Rohan Kapoor·Your PPC Budget Split Is Probably Wrong Most businesses arrive at their channel budget split the same way.
StrategyWhy Agency Pricing Feels Broken
Connor Walsh·If you and your agency aren’t working towards the same goal, the relationship will fail.
AIStop Automating Everything
Emily Hartley·There’s an addiction sweeping through the business world right now, and nobody’s calling it what it is.
AIA Token Economy
Nisha Patel·AI Costs Fell 1,000x. Spending Rose 320%. The cost of running an AI query has plummeted. Per-token prices have fallen a thousandfold in three years.
AIContext is King
Connor Walsh·The Companies Winning With AI Aren’t Using Better Tools Everyone has access to the same AI tools. The same models, the same interfaces, the same capabilities.
StrategyHow Many Advertising Channels Can You Really Afford?
Rollyn Cañete·Every month, we sit down with a new client who wants to be everywhere. Google Ads, Meta, LinkedIn, TikTok, Snapchat, YouTube, programmatic display.
13–24 of 1551 articles