Archive
AIReady or Not, It’s Time to Embrace AI
Zoe Stimpson·Focus less on what could go wrong and more on what AI can do for you. – Read
AIHow companies are using chatbots for marketing: Use cases and inspiration
Zoe Stimpson·Columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales. – Read
EcommerceInside Farfetch’s Store of the Future
Zoe Stimpson·Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. Here is an exclusive sneak peek. – Read
StrategyA new era of personalization: The hyperconnected customer experience
Zoe Stimpson·In the age of the hyperconnected consumer, delivering a personalized experience is key. 3 ways to engage and resonate with your audience. – Read
StrategyHere are 9 misconceptions about GDPR
Zoe Stimpson·The upcoming GDPR is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR. – Read
EcommerceHow Lush is raising the bar for in-store experience
Zoe Stimpson·So, what can we learn from it? Here’s more on why Lush is leading the pack. – Read
StrategySmall Businesses Spend 20 Hours Per Week on Marketing
Zoe Stimpson·How much time do you spend on marketing each week? If you spend 20 hours per week on marketing your business then you’re not alone. – Read
AIHow chatbots will change the way companies interact with customers
Zoe Stimpson·Chatbots are tech-enabled assistants that are equipped to facilitate customer service engagement by ensuring straightforward and quick-responses, thereby…
DataWhy location data matters – even if you’re not a retailer
Zoe Stimpson·Geomarketing can be used to book meetings, expand a company’s reach, or even find the best market. – Read
Content MarketingDead, Dying, Done? The Fate Of Content Marketing
Zoe Stimpson·Is content marketing on the brink of obsolescence? Could content marketing already be dead? – Read
SoftwareMarketing Automation 101: Start Learning With Content, Experts, and Training
Zoe Stimpson·What Is Marketing Automation and Why Does It Matter to You?
SoftwareMarketing Automation 101: Start Learning With Content, Experts, and Training
Zoe Stimpson·With tight restrictions for advertising and a still growing market, some experts say now is not the time for businesses to fully focus on smart speaker advertising. – Read
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