Archive
Social MediaHow to Use Instagram Like a Beauty Brand
Zoe Stimpson·Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?
Social MediaTrack Your Brand Online With These 4 Social Monitoring Tools
Zoe Stimpson·Social Monitoring Tools to Gain Insights on Your Campaigns Keeping track of your conversations can be an overwhelm of information — as a business you need to…
StrategyAll the GDPR resources marketers need, in one place
Zoe Stimpson·In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the ICO guide to the General Data Protection Regulation (GDPR).
Software10 top tips for those getting started with marketing automation
Zoe Stimpson·Automation has been a marketing goal for many years now.
StrategyHow Disney is approaching its digital transformation and fighting disruption
Zoe Stimpson·Disney’s $52bn acquisition of 21st Century Fox assets may have caused some casual observers to be surprised.
Social MediaSocial Proof and the Business Case for Buying Fake Followers
Zoe Stimpson·The New York Times just published an explosive report called “The Follower Factory” detailing the black market for fake followers, likes, and comments.
PPC AdvertisingWhat To Expect When You Start Advertising On Snapchat
Zoe Stimpson·If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be.
Content MarketingGuide your marketing efforts with an editorial calendar
Zoe Stimpson·There’s no question that most health care marketers today use content marketing as part of their marketing mix.
Content MarketingWhy Podcasting Should Be A High-Priority Content Platform This Year
Zoe Stimpson·I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that…
Content MarketingThe Last Thing Your Audience Wants From You is More Content
Zoe Stimpson·Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes.
Social MediaWhy Chanel is the most influential luxury brand on social
Zoe Stimpson·The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
DataWhat now for data-driven marketing?
Zoe Stimpson·In a late-2017 Econsultancy survey, one in six brand marketers stated that “data-driven marketing that focuses on the individual” was “the single most…
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