Archive
Are you guilty of these common SEO mistakes?
Zoe Stimpson·Mistakes happen. When they do, the best response is to learn from your errors, and those made by others, so you can turn them into opportunities.
DataGoogle Signals in Analytics – What Is It and Should You Do It?
Zoe Stimpson·If you are a general marketer and not a digital specialist, you may not have come across Google Signals before.
SEOHow to improve your website’s indexation
Zoe Stimpson·Google’s vast database contains information from over 130 trillion individual pages and, when a user types something into the search engine, a search…
PPC AdvertisingNow you can enable call reporting at the account level in Google Ads. Here’s how
Zoe Stimpson·The new feature means no more forgetting to enable call reporting for every call extension and call-only ad.
PPC AdvertisingIf you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Zoe Stimpson·Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.
PPC AdvertisingStrategies to Scale Your Local PPC Campaigns Without Killing Your ROI
Zoe Stimpson·Over 85% of online consumers these days are engaging with brands locally, whether through local listings, local sites, or search results.
StrategyHow intent is redefining the marketing funnel
Zoe Stimpson·Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase.
Landing PagesLanding Page Essentials: A Free Video Crash Course from Unbounce and Skillshare
Zoe Stimpson·Ever heard the saying “Cart before the horse”? Or “You have to crawl before you can walk”? Or “You can’t put lipstick on a landing page with 27 links”?
PPC AdvertisingSmart bidding to be used for search partners
Zoe Stimpson·Search partners are sites that partner with Google to show ads on search result pages, site directory pages or on other pages related to a person’s search.
SEOWebsite redesign mistakes that destroy SEO
Zoe Stimpson·To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do.
Landing PagesGoogle Ads – New predefined landing page reports
Zoe Stimpson·There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report.
EcommerceExplore product search trends with Shopping Insights
Zoe Stimpson·With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before.
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