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How to Find Bigger AND Better Audiences to Reach Using Google Analytics

Zoe Stimpson·28 Nov 2018

Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible.

SEO

Recovering SEO traffic and rankings after a website redesign

Zoe Stimpson·27 Nov 2018

After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed…

PPC Advertising

Why your Google Shopping strategy is failing and how to fix it

Zoe Stimpson·26 Nov 2018

If retailers are to make the most of their advertising budget, they need to take Google Shopping seriously rather than simply diverting budget from text ads…

PPC Advertising

Expert testing strategies for both low and high volume PPC accounts

Zoe Stimpson·25 Nov 2018

Testing takes strategy no matter the account size, but low and high volume accounts have different needs.

PPC Advertising

5 tips to reduce CPC in Google AdWords

Zoe Stimpson·24 Nov 2018

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.

Data

6 Ways to Set Up Funnels in Google Analytics

Zoe Stimpson·23 Nov 2018

Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and useful? With funnels, of course!

PPC Advertising

A Quick Guide For How to Set up a Remarketing Campaign in Adwords

Zoe Stimpson·22 Nov 2018

Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do.

Data

How to Use Google Analytics to Boost Traffic

Zoe Stimpson·21 Nov 2018

Google Analytics can be intimidating.

PPC Advertising

Google launches special Black Friday, Cyber Monday deals ad unit

Zoe Stimpson·20 Nov 2018

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday.

SEO

5 Useful SEO Insights You Can Learn from Google Analytics

Zoe Stimpson·19 Nov 2018

You can gain a tremendous amount of SEO and marketing insights from Google Analytics.

Data

Google Analytics – How to Fix Duplicate e-Commerce Transactions

Zoe Stimpson·18 Nov 2018

Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once.

PPC Advertising

With the Google’s exact match change rolled out, here’s what advertisers are seeing

Zoe Stimpson·17 Nov 2018

What’s the impact so far? Are advertisers rethinking campaign structure and management?

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