Archive

Google Launches New Tool That Grades A Site’s SEO Implementation

Zoe Stimpson·22 Dec 2018

Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.

Content Marketing

9 Engaging Examples of the Best Headlines to Rally Your Audience

Zoe Stimpson·21 Dec 2018

There’s a reason marketers talk about the best headlines and calls to action more than anything else.

SEO

Small Businesses Need to Watch These 4 SEO Trends In 2019

Zoe Stimpson·20 Dec 2018

An effective digital marketing campaign doesn’t just build “brand awareness.” An effective digital marketing campaign results in the leads your business needs to grow.

Software

Introducing Site Kit by Google for WordPress

Zoe Stimpson·19 Dec 2018

Managing a successful website can be complicated. Publishers and business owners should have easy access to the insights and capabilities that drive audience and revenue growth.

PPC Advertising

More language support and new tools for responsive search ads

Zoe Stimpson·18 Dec 2018

Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads.

SEO

How to Optimize Your Website for Voice Search

Zoe Stimpson·17 Dec 2018

The number of spoken web searches is growing by leaps and bounds. Recent data from Google shows that about one in five searches are voice-driven.

SEO

12 Completely Outdated SEO Practices You Should Avoid

Zoe Stimpson·16 Dec 2018

SEO has gone through extensive evolutionary changes over the years, and continues to do so every day.

SEO

3 Big Reasons Why You Must Audit Your Internal Links

Zoe Stimpson·15 Dec 2018

Link acquisition has been all the rage in SEO for as long as most of us can remember. What is interesting is the lack of attention paid to internal linking vs. inbound linking.