Strategy
StrategyTop 10 Luxury Hotels in Digital
Zoe Stimpson·Once replete with independent brands, the luxury hotel sector has consolidated drastically over the past two years.
StrategyTop Digital Marketing Trends to Watch Out for in 2018
Zoe Stimpson·From the growth of Voice Search and Video Content to increasing use of A.I.
StrategyFour key digital trends impacting travel and hospitality brands
Zoe Stimpson·The end goal for travel and hospitality brands used to be securing a booking.
StrategyFour lessons retailers can learn from Ted Baker’s international growth
Zoe Stimpson·What’s behind Ted Baker’s recent success, and what we can learn from its example. – Read
StrategyThree problems marketers face with digital transformation
Zoe Stimpson·There is a lot of advice about digital transformation available these days.
StrategyWhy small businesses are right to worry about GDPR
Zoe Stimpson·Now, seemingly out of the blue, the introduction of the General Data Protection Regulation (GDPR) suddenly brings into stark focus the implications of decisions made in the moment.
StrategyHow Disney World has mastered customer experience
Zoe Stimpson·Delivering a great customer experience might seem like an easy task for the ‘happiest place on earth’, but Disney uses much more to delight visitors than…
Strategy6 examples of how personalisation can enhance the customer experience
Zoe Stimpson·Personalised marketing means more than just addressing the customer by name.
5 Best Survey & Feedback Platforms 2017
Zoe Stimpson·Customer feedback is a vital part of any business.
Top 5 CRM Systems of 2017
Zoe Stimpson·Starting to use a CRM system for your hotel, bar, restaurant or venue, could be a decision that completely changes your business.
Top 3 Ecommerce Platforms in 2017
With over 3 billion global internet users [1], there’s no doubt that your hotel, bar, restaurant or venue should be selling online in 2017.
Digital Marketing Buzzword Glossary
Zoe Stimpson·All these marketing buzzwords and acronyms can get a bit confusing! To help you cut through the jargon, we have created a glossary.
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