Strategy
StrategyWhat is customer experience? How can it be measured? Who should own it?
Zoe Stimpson·Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX.
StrategyThe Future of Digital Marketing is Personal, Not Disruptive
Zoe Stimpson·Imagine a world where our experiences aren’t interrupted by ads and content we really don’t want to see—one in which we’re instead served personally-relevant…
StrategyNever mind CRM – what about partner relationship management?
Zoe Stimpson·The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around…
StrategyThe five biggest words in advertising right now
Zoe Stimpson·After talking to some of the attendees of the UK trade association for digital advertising’s Leadership Summit in St Albans, a few key words kept sticking out. – Read
StrategyHow can Businesses Future-proof their Digital Strategy?
Zoe Stimpson·Having a clearly defined and collaborative digital strategy is crucial to unlocking the online growth potential of a business. – Read
StrategyHow Brands Struggle Internally to Adapt to Digital
Zoe Stimpson·Digital Darwinism. Is this the year CMOs demand a new operating model? – Read
StrategyFour common misconceptions about the GDPR for marketers
Zoe Stimpson·Research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR. – Read
StrategyA new era of personalization: The hyperconnected customer experience
Zoe Stimpson·In the age of the hyperconnected consumer, delivering a personalized experience is key. 3 ways to engage and resonate with your audience. – Read
StrategyHere are 9 misconceptions about GDPR
Zoe Stimpson·The upcoming GDPR is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR. – Read
StrategySmall Businesses Spend 20 Hours Per Week on Marketing
Zoe Stimpson·How much time do you spend on marketing each week? If you spend 20 hours per week on marketing your business then you’re not alone. – Read
StrategyRead the small print: why data ownership always matters
Zoe Stimpson·When choosing third party services to process data, brands often assume they retain control over how their data is used.
StrategyFour steps to successful digital transformation
Zoe Stimpson·Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy’s founder Ashley Friedlein. – Read
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