PPC Advertising
PPC AdvertisingHow to Leverage Machine Learning to Improve AdWords Efficiency
Zoe Stimpson·Recent issues surrounding racial inequality in the United States have led to direct action in the digital marketing world as well.
PPC AdvertisingIs Click Fraud Devouring Your Ad Budget?
Zoe Stimpson·Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent.
PPC AdvertisingSmart campaigns helps small businesses reach more customers
Zoe Stimpson·Small businesses are looking for tools to get their business online and reach the right audience.
PPC Advertising3 Forecasting Strategies For PPC Data Anomalies
Zoe Stimpson·COVID-19 is impacting every area of our lives.
PPC Advertising6 Steps to Attracting Paid Traffic That Converts
Zoe Stimpson·Driving traffic to a website is a real challenge: SEO and content marketing rarely generate results overnight, whilst social media marketing can be pegged…
7 Website Conversion Optimization Best Practices
Zoe Stimpson·For the past year at BiggerPockets, we have been testing ways to drive up our free membership sign up conversion rate.
PPC AdvertisingWhen To Test Google Ads Portfolio Bidding
Zoe Stimpson·Automation is a feature that isn’t going away anytime soon and Google continues to offer additional features.
PPC AdvertisingClick Share Vs Impression Share – Which One Should You Care About?
Zoe Stimpson·The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right?
PPC Advertising5 Effective Ways to Improve Your Click-Through Rate
Zoe Stimpson·What is a Click-Through rate? So, you have added PPC in your digital marketing strategy? That is a smart move!
How to Build Empathy Into Your Landing Pages During COVID-19
Zoe Stimpson·The spread of COVID-19 has changed the daily lives and habits of millions of people worldwide, and businesses across most industries are scrambling to adapt.
PPC AdvertisingEarn more from your ads
Zoe Stimpson·In today’s environment, managing a digital ads business is complex. You have different types of content, deals, auction rules, even technology solutions.
PPC AdvertisingWhen To Create New PPC Campaigns
Zoe Stimpson·The world of paid search is unique for all account managers, every account, and so forth.
61–72 of 283 articles