PPC Advertising
PPC AdvertisingWhat is PPC & How Does It Work?
Zoe Stimpson·If you are wondering what PPC is, then let me tell you that you are already familiar with it.
PPC AdvertisingTap into intent to generate leads
Zoe Stimpson·Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can.
PPC AdvertisingHow To Make Brand Awareness & PPC Work Together During A Pandemic
Zoe Stimpson·Brand awareness is crucial all-year-round, but particularly when the country has gone into lockdown. It’s like a saving grace that will keep you afloat.
PPC AdvertisingMeet your marketing objectives with helpful tools and automation
Zoe Stimpson·Consumer behaviors, habits and schedules are shifting faster than ever.
PPC AdvertisingNew Google AdWords Ranking Formula
Zoe Stimpson·Before we indulge in the source of the Google Adwords ranking formula, let us understand what it is and how it is laid out for the maker.
PPC AdvertisingA Complete Guide to SEM (Paid Search)
Zoe Stimpson·What is SEM? When you buy ads on any Search Engine Result Pages to initiate a process to drive incoming website traffic, that is called SEM or Search Engine Marketing.
PPC AdvertisingGoogle Ads not Converting? Try These 4 Optimization Tricks
Zoe Stimpson·Adwords is not converting and you feel like you may be wasting your money.
PPC AdvertisingThree Basic Categories of Google Ads Bidding
Zoe Stimpson·There are only two certain things in life: death and Google Ads updates.
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Zoe Stimpson·You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail.
PPC AdvertisingHere’s Why Your Google Ads Campaigns Aren’t Performing Well
Zoe Stimpson·Creating a high-performing Google Ads campaign is no simple task.
PPC AdvertisingWhat are PPC KPIs and how do you choose them?
Zoe Stimpson·When I was new to paid search I kept hearing about KPIs and whether or not they were being met.
How to Create the Ultimate Lead Capture Page: 11 Tips for 2020
Zoe Stimpson·I created my first lead capture page four years ago when I started my business. Let me confess to you now: I didn’t have a clue what I was doing.
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