PPC Advertising

Expert testing strategies for both low and high volume PPC accountsPPC Advertising

Expert testing strategies for both low and high volume PPC accounts

Zoe Stimpson avatarZoe Stimpson·

Testing takes strategy no matter the account size, but low and high volume accounts have different needs.

5 tips to reduce CPC in Google AdWordsPPC Advertising

5 tips to reduce CPC in Google AdWords

Zoe Stimpson avatarZoe Stimpson·

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.

A Quick Guide For How to Set up a Remarketing Campaign in AdwordsPPC Advertising

A Quick Guide For How to Set up a Remarketing Campaign in Adwords

Zoe Stimpson avatarZoe Stimpson·

Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do.

Google launches special Black Friday, Cyber Monday deals ad unitPPC Advertising

Google launches special Black Friday, Cyber Monday deals ad unit

Zoe Stimpson avatarZoe Stimpson·

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday.

With the Google’s exact match change rolled out, here’s what advertisers are seeingPPC Advertising

With the Google’s exact match change rolled out, here’s what advertisers are seeing

Zoe Stimpson avatarZoe Stimpson·

What’s the impact so far? Are advertisers rethinking campaign structure and management?

Google now shows Seller Ratings by country, changes eligibility requirementsPPC Advertising

Google now shows Seller Ratings by country, changes eligibility requirements

Zoe Stimpson avatarZoe Stimpson·

Businesses must have 100 reviews per country to be eligible for Seller Rating.

Two new features available in the Ad Preview and Diagnosis tool in Google AdsPPC Advertising

Two new features available in the Ad Preview and Diagnosis tool in Google Ads

Zoe Stimpson avatarZoe Stimpson·

The Ad Preview and Diagnosis tool helps you see which ads are appearing for your keyword.

Google Announces Store visits “New vs. Returning” Segmentation Now Available in Google AdsPPC Advertising

Google Announces Store visits “New vs. Returning” Segmentation Now Available in Google Ads

Zoe Stimpson avatarZoe Stimpson·

Advertisers who measure store visits can now better understand how many store visits come from new or repeat customers. Use these insights to tailor your messaging (e.g.

Google Ads – Introducing four new search ad position metricsPPC Advertising

Google Ads – Introducing four new search ad position metrics

Zoe Stimpson avatarZoe Stimpson·

It’s important to understand where your ads appear on the search results page.

Inside Google Marketing: 3 lessons we learned from our ads rebrandPPC Advertising

Inside Google Marketing: 3 lessons we learned from our ads rebrand

Zoe Stimpson avatarZoe Stimpson·

Sometimes, even a beloved brand needs a makeover. Kentucky Fried Chicken became KFC. British Petroleum turned into BP. And Apple Computer is now simply called Apple.

Google Ads – Easier ways to manage your messagesPPC Advertising

Google Ads – Easier ways to manage your messages

Zoe Stimpson avatarZoe Stimpson·

In the coming weeks, we’re rolling out two improvements to click-to-message ads: Email forwarding sends text messages to your email, so you don’t need to…

Now you can enable call reporting at the account level in Google Ads. Here’s howPPC Advertising

Now you can enable call reporting at the account level in Google Ads. Here’s how

Zoe Stimpson avatarZoe Stimpson·

The new feature means no more forgetting to enable call reporting for every call extension and call-only ad.

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