PPC Advertising

If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the tablePPC Advertising

If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table

Zoe Stimpson avatarZoe Stimpson·

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.

Strategies to Scale Your Local PPC Campaigns Without Killing Your ROIPPC Advertising

Strategies to Scale Your Local PPC Campaigns Without Killing Your ROI

Zoe Stimpson avatarZoe Stimpson·

Over 85% of online consumers these days are engaging with brands locally, whether through local listings, local sites, or search results.

Smart bidding to be used for search partnersPPC Advertising

Smart bidding to be used for search partners

Zoe Stimpson avatarZoe Stimpson·

Search partners are sites that partner with Google to show ads on search result pages, site directory pages or on other pages related to a person’s search.

Here’s how to copy old AdWords column settings to the new Google Ads UIPPC Advertising

Here’s how to copy old AdWords column settings to the new Google Ads UI

Zoe Stimpson avatarZoe Stimpson·

With a new option, it’s now possible to get all your old columns settings back.

Google is giving advertisers more ways to target YouTube usersPPC Advertising

Google is giving advertisers more ways to target YouTube users

Zoe Stimpson avatarZoe Stimpson·

Part of Google’s growing effort to build search-based ad tools outside its core search engine Google is expanding its use of lucrative search-based…

Google Ads Expands Headlines, Descriptions, CharactersPPC Advertising

Google Ads Expands Headlines, Descriptions, Characters

Zoe Stimpson avatarZoe Stimpson·

For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text.

From discovery to click, new YouTube ads capabilities for more effective video storytellingPPC Advertising

From discovery to click, new YouTube ads capabilities for more effective video storytelling

Zoe Stimpson avatarZoe Stimpson·

The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes.

Google Testing Like & Dislike Buttons On Hotel Search Result PhotosPPC Advertising

Google Testing Like & Dislike Buttons On Hotel Search Result Photos

Zoe Stimpson avatarZoe Stimpson·

Google is testing showing like and dislike thumbs up and down buttons in the hotel search results specifically on photos.

Why PPC and SEO need to work togetherPPC Advertising

Why PPC and SEO need to work together

Zoe Stimpson avatarZoe Stimpson·

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001.

Why Google Ads ‘Optimize’ Ad Serving Often Fails to Show Your Best AdPPC Advertising

Why Google Ads ‘Optimize’ Ad Serving Often Fails to Show Your Best Ad

Zoe Stimpson avatarZoe Stimpson·

There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize?

Here Is Why Your Facebook Ad Campaigns Aren’t Producing ResultsPPC Advertising

Here Is Why Your Facebook Ad Campaigns Aren’t Producing Results

Zoe Stimpson avatarZoe Stimpson·

With over a billion daily active users scrolling through their Facebook newsfeed on a daily basis, Facebook presents a massive opportunity that can help grow any business.

How to Get the Most Out of Your LinkedIn AdvertisementsPPC Advertising

How to Get the Most Out of Your LinkedIn Advertisements

Zoe Stimpson avatarZoe Stimpson·

Like many social media channels, LinkedIn can be an effective way to draw people’s attention to your business.

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