PPC Advertising
PPC AdvertisingThe Most Critical Google Ads (AdWords) Trends of 2019
Zoe Stimpson·The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019.
PPC AdvertisingClosing the Loop with Paid Search: Linking the Right Message to the Right Audience
Zoe Stimpson·An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch.
PPC AdvertisingHow to Get Started with Remarketing on Google Ads & Facebook
Zoe Stimpson·For those of us who work in digital advertising, any chance we have to make our online strategic approach more successful is much appreciated.
PPC AdvertisingHow to Find New Placements to Target on the Google Ads Display Network
Zoe Stimpson·I miss the Display Planner. It was one of my favorite tools in the old AdWords interface.
PPC AdvertisingGoogle AdWords Express is Now Part of Google Ads
Zoe Stimpson·Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns.
PPC AdvertisingNew call-to-action extension available for video ads
Zoe Stimpson·Making videos interactive with features like end screens and a call-to-action helps viewers learn about your brand or service and take relevant actions.
PPC AdvertisingConnected TV Device Targeting, Reporting, & Management
Zoe Stimpson·Starting on Jan 8, 2019 you will be able to target and generate reports for a new device category via the AdWords API – connected TV.
PPC AdvertisingMore language support and new tools for responsive search ads
Zoe Stimpson·Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads.
PPC AdvertisingGoogle Ads Brings Merchant Promotions to Shopping Actions
Zoe Stimpson·Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.
PPC AdvertisingGoogle Ads – Extending call and message reporting to more places
Zoe Stimpson·Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.
PPC AdvertisingGoogle releases Target Impression Share, its latest Smart Bidding strategy
Zoe Stimpson·The automated bidding feature aims to maximize reach and awareness.
PPC AdvertisingWhy your Google Shopping strategy is failing and how to fix it
Zoe Stimpson·If retailers are to make the most of their advertising budget, they need to take Google Shopping seriously rather than simply diverting budget from text ads…
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