PPC Advertising
PPC AdvertisingGoodbye green? Google testing black “Ad” label in Search
Zoe Stimpson·Google appears to be looking to switch up the way it labels text ads again.
PPC AdvertisingGoogle Ads rolling out Budget Planner forecasting tool
Zoe Stimpson·Get some insights into how changes in spend could impact campaign performance. Google is rolling out a new Budget Planner tool for Google Ads campaigns.
PPC AdvertisingGoogle Introduces Shoppable Ads on Google Images
Zoe Stimpson·Google is introducing a new way for retailers to promote products in image search with shoppable ads.
PPC AdvertisingHow to Prequalify Traffic with PPC Ads & Increase ROI
Zoe Stimpson·On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report.
PPC AdvertisingGoogle’s next chapter for metrics to focus on clarity once ‘average position’ is removed
Zoe Stimpson·Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest…
PPC AdvertisingGoogle Ads to sunset average position reporting metric later this year
Zoe Stimpson·Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics. The signs have been popping up, but now it’s official.
PPC AdvertisingWhat publishers need to know now about creating a better ad experience
Zoe Stimpson·When you work in digital advertising, it’s easy to forget what it’s like to be an average internet user.
PPC AdvertisingGoogle Introduces 3 New Features for Responsive Display Ads
Zoe Stimpson·Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.
PPC AdvertisingImprove PPC Performance With These 9 Steps
Zoe Stimpson·PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business.
PPC AdvertisingGoogle Ads – Should I Incorporate Them in My Marketing Strategy?
Zoe Stimpson·You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason…
PPC AdvertisingTips on testing responsive search ads
Zoe Stimpson·Are the additional characters or RSAs generating better results or more problems? Have you been testing Google’s responsive search ads, but are still not sure what to make of them?
PPC AdvertisingNow your Google text ads can show on YouTube search results, too
Zoe Stimpson·Google says early tests have shown similar performance results for text ads on YouTube and Google Search.
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