PPC Advertising

Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now

Zoe Stimpson·31 Mar 2019

The new Google Ads Editor v. 1.0 has new look and new capabilities. After redesigning and renaming AdWords as Google Ads, its now Editor’s turn.

PPC Advertising

Ad Group Best Practices: How to Create & Structure Your Ad Groups

Zoe Stimpson·30 Mar 2019

Account structure is a critical element for ensuring paid search success.

PPC Advertising

What Are Keywords & How They Work in PPC

Zoe Stimpson·29 Mar 2019

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear.

PPC Advertising

Google Ads Keyword Planner gets new (and old) features

Zoe Stimpson·27 Mar 2019

Seed your keyword ideas with more terms, add keywords to existing campaigns and more.

PPC Advertising

How to optimize your keywords for great quality score on Google Ads

Zoe Stimpson·25 Mar 2019

As any digital marketer will know the importance of good quality keywords cannot be overemphasised.

PPC Advertising

How to Do PPC Keyword Research in 2019

Zoe Stimpson·24 Mar 2019

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords.

PPC Advertising

8 Dos & Don’ts of Search Audiences

Zoe Stimpson·23 Mar 2019

Over the past few years, Google has been playing around a lot with audiences.

PPC Advertising

7 Powerful Benefits of Using PPC Advertising

Zoe Stimpson·20 Mar 2019

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads, there’s a powerful case to be made.

PPC Advertising

Google Ads now makes reporting column recommendations

Zoe Stimpson·19 Mar 2019

With this update, Bid Strategy Type is no longer a required column. There are 13 categories of metric and attribute columns available in Google Ads.

PPC Advertising

5 Creative Ways To Use Google Adwords’ Ad Extension

Zoe Stimpson·17 Mar 2019

The implementation of Google AdWords has really changed the SEO landscape, and whatever your opinion of it, if you’re not on the bandwagon you’re missing out.

PPC Advertising

What Does PPC Have to Do With Website Design?

Zoe Stimpson·16 Mar 2019

If you’re relatively new to PPC, you might not think much about website design.

PPC Advertising

How to Optimize Google Ads When Average Position Disappears

Zoe Stimpson·15 Mar 2019

Google has announced that the “average position” metric will no longer be supported starting in September.

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