PPC Advertising
PPC AdvertisingUnderstanding quality score & how it affects a GoogleAds PPC campaign
Zoe Stimpson·Arguably the most prominent search engine out there, Google has been toying with the concept of targeted advertising for quite some time now.
PPC AdvertisingGoogle helps advertisers to reach deal seekers
Zoe Stimpson·Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for.
PPC AdvertisingGoogle testing carousel of text ads on mobile
Zoe Stimpson·The format has proven successful with Shopping ads, but will users swipe through text ads?
PPC AdvertisingGoogle Ads App Now Has Ability to Create & Edit Responsive Search Ads
Zoe Stimpson·An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
PPC AdvertisingGoogle Introduces Interactive Ads With 3D Objects
Zoe Stimpson·Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
PPC AdvertisingHow To Track Phone Calls From Your Google Ad Campaigns
Zoe Stimpson·Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score.
PPC Advertising10 Amazing Tips to Write Better Mobile PPC Ads
Zoe Stimpson·In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.
PPC AdvertisingGoogle is expanding when it shows ads to ‘people in targeted locations’
Zoe Stimpson·The advanced location targeting option update is aimed at reaching commuters — whether they’re at home, work or on the road.
PPC AdvertisingHow to Use Keyword Intent to Boost PPC Performance
Zoe Stimpson·The choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of: Auction price.
PPC AdvertisingHow to Optimize Your Paid Search Keyword List in 3 Steps
Zoe Stimpson·While PPC automation is all the rage, one of the best ways to improve account performance is to optimize your keyword lists – manually. Not in the habit of optimizing?
PPC AdvertisingGoogle Ads Offers New Recommendations to Improve Optimization Score
Zoe Stimpson·Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
PPC AdvertisingGoogle Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Zoe Stimpson·Google Ads has added the ability to download reports directly into Google Sheets.
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