PPC Advertising
PPC Advertising3 ad copy mistakes keeping you from paid search success
Zoe Stimpson·Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
PPC AdvertisingTop 10 Google Ads Announcements From Google Marketing Live 2019
Zoe Stimpson·Google Marketing Live concluded last week after two days full of announcements related to new Google Ads features.
PPC AdvertisingGoogle Announces New Discovery Ads On It’s Mobile Pages
Zoe Stimpson·Today, mobile phones allow people to engage more often, in more ways, and from more places than ever.
PPC AdvertisingGoogle Launches a New Performance Planner for Google Ads
Zoe Stimpson·Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend.
PPC AdvertisingGoogle Ads Introduces Three New Bidding Strategies
Zoe Stimpson·Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding.
PPC AdvertisingComparing SEO to PPC
Zoe Stimpson·Search engine optimization is different than pay-per-click advertising.
PPC AdvertisingWhat’s the difference between Google Ads and Google Ad Manager?
Zoe Stimpson·In mid-2018 Google made some changes to the names of their core ad products. So, what’s changed, what’s new and why did Google even change it in the first place? Two decades.
PPC Advertising5 Demand Generation Tactics That Work in PPC
Zoe Stimpson·Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site.
PPC AdvertisingCraft a smarter ad bidding strategy with machine learning in 3 steps
Zoe Stimpson·Good news for marketers: All the new ways to connect online are giving you even more opportunities to reach customers.
PPC AdvertisingPPC Remarketing Tips That Will Improve Your Campaigns
Zoe Stimpson·Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging…
PPC AdvertisingParallel tracking goes live for Google Ads display campaigns May 1
Zoe Stimpson·Stay tuned for the launch date of parallel tracking for video campaigns. After launching for search ads last year, parallel tracking is coming to Google…
PPC Advertising7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge
Zoe Stimpson·In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad…
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