PPC Advertising

How to Track Offline Conversions from Your Google Ads

Zoe Stimpson·7 Nov 2019

Even if you work strictly as a digital marketer, you know that marketing doesn’t take place solely in an online bubble.

PPC Advertising

5 PPC Trends to Get Ready for in 2020

Zoe Stimpson·2 Nov 2019

Predicting the future is never easy – particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit.

PPC Advertising

How to Use Google Call Extensions to Maximize Ad Revenue

Zoe Stimpson·31 Oct 2019

Do you use Google Ads to drive sales calls to your business?

PPC Advertising

Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Zoe Stimpson·28 Oct 2019

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages.

PPC Advertising

Google Ads is Testing New Lead Form Extensions

Zoe Stimpson·23 Oct 2019

Google Ads is testing a new way for businesses to capture customer information with lead form extensions.

PPC Advertising

Google Ads Improves “By Conversion Time” Reporting With New Columns

Zoe Stimpson·22 Oct 2019

Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.

PPC Advertising

What You Should (& Should Not) Do with Your Sitelinks

Zoe Stimpson·13 Oct 2019

Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.

PPC Advertising

What You Should (& Should Not) Do with Your Sitelinks

Zoe Stimpson·10 Oct 2019

Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.