PPC Advertising
PPC AdvertisingUnderstanding BERT’s Implications on Paid Search
Zoe Stimpson·By now, you have probably heard of Google’s most recent update. BERT, affecting 10% of U.S. English searches is one of the largest algorithm changes in a while.
PPC AdvertisingPro Tip: Why you should stop using last-click attribution in Google Ads
Zoe Stimpson·The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.
PPC Advertising4 Ways to Prepare for PPC in 2020
Zoe Stimpson·For many of us, December is a less busy time of year. People go on vacation and business slows down.
PPC Advertising5 Steps to a Successful Brand Bidding Strategy
Zoe Stimpson·This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive.
PPC AdvertisingPPC & CRO Synergy: 6 Tips for Success
Zoe Stimpson·Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right.
PPC AdvertisingHow to use new Google Ads Combined Audiences
Zoe Stimpson·Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
PPC Advertising10 Important PPC Trends to Watch in 2020
Zoe Stimpson·What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal.
PPC AdvertisingIs It Time to Give Google Ads Message Extensions Another Try?
Zoe Stimpson·Google Ads message extensions were rolled out in October 2016 without a lot of fanfare.
PPC Advertising5 Innovative PPC Tactics to Try Today
Zoe Stimpson·Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.
PPC AdvertisingGoogle Ads Brings New Sets of Data to Shopping Campaigns
Zoe Stimpson·Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. Cart data goes buying tracking sales for products featured in an ad.
![Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]](https://pub-4210882e50da42bda071ccb76c47e2e3.r2.dev/Blogs/originals/503e597c03fe4d6a920153bd2f32bc7c63c4207aa38b28a9600ba2f3af856172.png)
PPC AdvertisingEverything You Need to Know About Google Ads Remarketing [+ Expert Strategies]
Zoe Stimpson·One of the most critical campaign types for your eCommerce marketing strategy is Google Ads remarketing.
PPC AdvertisingGoogle Ads New Lead Form Extensions Beta
Zoe Stimpson·Google announced, ten days after it launched, a new beta called lead form extensions.
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