PPC Advertising
PPC AdvertisingHow to gain a better Google Ad-Campaign performance
Zoe Stimpson·Whether large or small ads, every advertiser is in search of a tactic to optimize the campaign and spend less.
PPC AdvertisingTop 10 Must-Try PPC Tactics for 2020
Zoe Stimpson·If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve.
Google Ads’ Performance Planner can help predict performance across accounts
Zoe Stimpson·The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.
PPC AdvertisingHow to Create Effective Ads with Google’s Keyword Planner
Zoe Stimpson·With over 5.5 billion searches made on Google per day, there’s no question that the platform is the place we turn to for answers on just about everything.
PPC AdvertisingHow to Start a Pay Per Click Campaign – Get Results
Zoe Stimpson·In this article, we’ll discuss what pay-per-click advertising means and how to start a campaign of your own.
PPC AdvertisingNew: Google Ads Target ROAS Bid Simulator
Zoe Stimpson·Google Ads has introduced a new bid simulator, the Target ROAS bid simulator. The target ROAS bid simulator shows the relationship between a ROAS target and your key metrics.
PPC AdvertisingHow to Leverage First-Party Data to Boost PPC Performance
Zoe Stimpson·Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting.
PPC AdvertisingEverything You Need to Know About Google Lead Form Extensions
Zoe Stimpson·Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions.
PPC AdvertisingThe big comings and goings in paid search 2019 that will shape how we market in 2020
Zoe Stimpson·Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.
PPC Advertising3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Zoe Stimpson·Figuring out why the performance of a PPC account has changed can be one of the most time-consuming tasks in PPC.
4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
Zoe Stimpson·It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause.
3 pitfalls of PPC experiments
Zoe Stimpson·Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
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