The Beginners Guide to Google Tag Manager
Zoe Stimpson·Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags.
Nine voice search stats to close out 2019
Zoe Stimpson·A look back at some of the year’s key voice search and virtual assistant metrics.
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
Zoe Stimpson·New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
5 audiences you should exclude from your PPC campaigns
Zoe Stimpson·Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
A Content Audit Unlocks the Keys to Rank Number One on Google
Zoe Stimpson·Have you ever tried one of those letter search grids that has an “M” in every row and column, and you have to find the one “N” somewhere among the “M”s?
Google Ads now showing cart metrics for Shopping campaigns
Zoe Stimpson·See average cart size, cost of goods sold, gross profit and more for your campaigns.
11 tips for using Google Ads’ new audiences like a pro
Zoe Stimpson·Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads. Google introduced audiences to Search ads over seven years ago with the creation of RLSA.
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Zoe Stimpson·Sitelinks, the first Google ad extension, was introduced in 2009.
Optimize for conversion value with eCPC in Google Ads
Zoe Stimpson·Google has added a new option for manual CPC bidding. Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC).
How to Audit Integration of Google Analytics, Ads
Zoe Stimpson·Google Ads is an important platform for online merchants. Google Analytics is another.
Small-budget guide to testing ad copy, landing pages, and more
Zoe Stimpson·When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted.
When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
Zoe Stimpson·Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all).
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