Accounting for Future Performance in Paid Media
Zoe Stimpson·Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next.
3 Connections Between Paid Search and CRO
Zoe Stimpson·While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career.
Struggling to Sell during These Times? Here’s How One Business Created a Product in 7 Days That’s Already Earned 3K.
Zoe Stimpson·Get 5 easy steps to create and sell an online product with email marketing. During COVID-19, your regular products and services may not earn the revenue they once did.
GoogleUse Google Trends to understand how your customers’ needs are evolving
Zoe Stimpson·When market dynamics change rapidly, it can be challenging to understand how your customers’ needs are evolving.
Google Search Improvements During Coronavirus Pandemic: Google News Update 59
Zoe Stimpson·In the past week, Google has improved the SERPs to help people find which restaurants are still offering delivery and takeout, and it has continued to expand…
Has COVID-19 Affected Your PPC Accounts?
Zoe Stimpson·A look at current and expected trends in PPC amidst the global virus outbreak.
Utilizing Organic Search to Expand PPC Coverage
Zoe Stimpson·It’s easy to get tunnel vision when thinking about organic and PPC strategy.
Sheets & Excel Tips for PPC Newbies
Zoe Stimpson·Excel and Google sheets are every PPC account manager’s best friend.
Google Analytics vs. Google Analytics 360
Zoe Stimpson·For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity.
12 Best Free Keyword Research Tools for 2020
Zoe Stimpson·Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need.
3 tips and 1 tool to drive your Google Ads performance
Zoe Stimpson·Are you wasting money on digital? It’s a hot challenge to spot the wasted spend and it’s even more difficult to measure the real growth potential of your online business.
The Beginner’s Guide To Setting Up A Google Ads Account
Zoe Stimpson·Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting…
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